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Brett Hathaway, PhD

Assistant Professor

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ACADEMIC AREA

Operations Management & Business Analytics

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AREAS OF INTEREST

Service Operations, Behavioral Operations, Econometrics

Latest Publication

"Customer Service Operations: A Gatekeeper Framework"

with Maqbool Dada and Evgeny Kagan. Production and Operations Management.

Customer service now spans multiple channels, including live chat, AI chatbots, and social media, beyond traditional in-person and phone interactions. We develop a model to understand how service requests should be handled within each channel and explore how to make strategic, tactical, and operational decisions around staffing, training, and channel deployment.

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Teaching Philosophy

Good teaching consists of three elements : 

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Topical Relevance

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Instructor Performance

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Customer Service

Contact

Contact
Information

BYU Marriott School of Business

629 TNRB

Provo, UT

84602

801-837-0474

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©2021 by Brett Hathaway

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